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Case StudyHandballPro Plan

Arab Handball Championship

4,200+ Fan Photos Across the Arab Handball Championship

Background

The Arab Handball Championship brings together national handball teams from across the Arab world in a multi-day competition. The tournament drew thousands of passionate fans from participating nations, creating an electric atmosphere across group stages and knockout rounds.

The Challenge

With fans travelling from multiple countries, the federation needed a fan engagement solution that worked universally — no app downloads, no language barriers, no complex instructions. The venue's production crew was already stretched thin managing broadcast feeds, replays, and graphics. Adding a traditional fan cam operation with dedicated crew and equipment was not feasible within the existing production budget or staffing.

Go Fan Cam Setup

The federation deployed Go Fan Cam on the Pro plan with links configured for each screen zone in the venue. QR codes were displayed on the main screens during breaks between periods and during timeouts. The scan-and-snap approach required no instructions — fans from any country could participate instantly. The production team integrated browser source URLs into their existing broadcast workflow with zero additional hardware.

Results

4,200+Fan Photos
16Match Sessions
39%Sponsor CTR
3Screen Links
4.8 minAvg Session Duration
90%Approval Rate

Commercial Outcome

The federation's commercial team used the Go Fan Cam stats PDF to demonstrate sponsor engagement to all tournament partners. The headline sponsor highlighted the 39% click-through rate in their post-tournament review. The federation has since adopted Go Fan Cam as a standard part of their event activation toolkit for all future championships.

Our fans come from over a dozen different countries. Go Fan Cam worked for every single one of them — no app, no language barrier, just scan and they're on the big screen. The sponsor data made the commercial conversation easy.

Hassan Al-FarsiHead of Commercial, Arab Handball Federation

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