Shopee Cup
6,800+ Fan Photos Across Southeast Asia's Biggest Club Tournament
Background
The Shopee Cup is the premier club football tournament in Southeast Asia, featuring top clubs from across the ASEAN region competing in front of packed stadiums. With title sponsorship from Shopee and broadcast coverage across multiple countries, the tournament demanded high-impact fan engagement that matched the scale and visibility of the competition.
The Challenge
The tournament operated across multiple venues in different countries, each with its own production setup and local sponsors. The organising committee needed a fan engagement platform that could run consistently across every venue without shipping hardware or flying crew to each location. Sponsors required measurable engagement data aggregated across the entire tournament, not just individual matches. Traditional fan cam operators were logistically impossible at this scale.
Go Fan Cam Setup
The tournament chose the Pro plan with multiple links — one per venue. Each venue's production team added a single browser source URL to their existing broadcast workflow. QR codes were displayed on stadium screens during pre-match and halftime. Branding was configured centrally with Shopee's logo on every fan photo frame, while each venue added local club branding. The entire multi-venue setup was completed remotely in under two hours.
Results
Commercial Outcome
Shopee received a consolidated engagement report covering all venues and matches. The 44% click-through rate on sponsor logos across 6,800+ fan interactions provided measurable ROI data that strengthened the commercial partnership. The tournament committee has confirmed Go Fan Cam as a standard activation for all future editions.
“Running fan cam across six venues in different countries would have been impossible with a traditional setup. Go Fan Cam gave us consistent branding and sponsor data from every single match without sending a single piece of equipment.”
Run Your Own Fan Cam
Set up in under 15 minutes. No crew, no hardware, no per-event costs.