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Case StudyHandballPro Plan

Asian Men's Handball Championship 2026

7,100+ Fan Interactions at Asia's Premier Handball Event

Background

The Asian Men's Handball Championship 2026 is the continent's flagship handball competition, featuring national teams from across Asia competing over an intensive multi-day schedule. The championship drew large crowds with fans representing their countries in a high-energy venue atmosphere. With broadcast coverage across the region and major commercial partnerships in place, the event required world-class fan engagement to match its profile.

The Challenge

The championship organisers needed to deliver measurable fan engagement across an intense schedule of back-to-back matches, with minimal setup time between sessions. Multiple sponsors required individual engagement tracking and per-sponsor performance data. The venue operated four large screens, and the production team needed a solution that integrated seamlessly with their existing Tricaster workflow without adding crew or complexity to an already demanding broadcast schedule.

Go Fan Cam Setup

Go Fan Cam was deployed on the Pro plan with dedicated links for each of the four venue screens. QR codes were prominently displayed on all screens during warm-ups, timeouts, and halftime breaks. Each sponsor received dedicated frame placement with individual click-tracking. The production team added four browser source URLs to their Tricaster setup — configured once on day one and untouched for the rest of the tournament. Fan photos cycled on the big screens between live game footage, creating a dynamic matchday atmosphere.

Results

7,100+Fan Interactions
22Match Sessions
46%Sponsor CTR
4Screen Links
5.4 minAvg Session Duration
91%Approval Rate

Commercial Outcome

The championship's title sponsor received a comprehensive stats PDF showing 7,100+ fan interactions with a 46% click-through rate — the highest of any activation at the event. Two secondary sponsors upgraded their packages for future events specifically to include Go Fan Cam frame branding. The Asian Handball Federation has committed to deploying Go Fan Cam at all continental championships going forward.

This was our biggest championship yet, and Go Fan Cam delivered exactly what our sponsors needed — real numbers, real engagement, from real fans. The 46% click-through rate speaks for itself. It's now a permanent part of our event infrastructure.

Dr. Khalid RahmanEvents & Commercial Director, Asian Handball Federation

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