Southern Counties Basketball League
One Platform, 12 Clubs, 22,000+ Fan Interactions in a Season
Background
The Southern Counties Basketball League (SCBL) operates 12 member clubs across two divisions, running a 26-week season with an average of 24 fixtures per weekend. The league holds a central commercial partnership with a sportswear brand and a regional energy drink company, both requiring quarterly engagement reports.
The Challenge
Before Go Fan Cam, fan engagement was entirely club-by-club and inconsistent. Some clubs ran Instagram stories, others did nothing. The league's commercial partners needed aggregated engagement data across all clubs to justify their sponsorship spend, but there was no unified system to deliver it. Individual clubs couldn't afford their own fan cam setup, and the league needed a solution that maintained consistent branding while letting each club add their own identity.
Go Fan Cam Setup
SCBL adopted the League tier with 12 active links — one per club. White-label configuration ensured the league's primary sponsor and logo appeared on every frame, while each club uploaded their own crest and secondary sponsor. A master dashboard gave the league's commercial director a single view of all 12 clubs' stats. Per-club branding took approximately 15 minutes each, with the league office handling initial setup and clubs managing their own matchday sessions.
Results
Commercial Outcome
The league's title sponsor renewed for two years after receiving the season-end stats PDF directly from the Go Fan Cam dashboard. The regional energy drink sponsor increased their spend by 40% and expanded from perimeter boards to fan cam frame branding across all 12 venues.
“For the first time, I could hand a sponsor a single report showing engagement across every club in the league. That's not something we could ever do before — and it's what made the renewal conversation straightforward.”
Run Your Own Fan Cam
Set up in under 15 minutes. No crew, no hardware, no per-event costs.